Videos are an incredible way to capture once-in-a-lifetime adventures, providing an opportunity to relive those moments again or share them with the world.
However, it’s quite common for travelers to discover that their videos fail to capture the essence of the destination. Fortunately, there’s always room for improvement.
Here are five ways to improve your travel videos and preserve memories forever.
Tell a Story
Travel videos should capture beyond beautiful monuments and surroundings; they should tell a story.
Start by clarifying what you hope to communicate to your audience. Then, remember the three key elements of a story: the beginning, middle, and end.
Try to capture the emotions of the surroundings and determine what you want people to feel when they watch your video; it’s usually what you feel in the moment. Travel videos can capture a sense of excitement, wonder, joy, or peace — whatever you want to share with your audience.
Prioritize Visuals
While low-production value has become the norm in the digital era, there are some composition best practices to keep in mind.
Invest in a travel-size tripod for stability when shooting. This basic tool makes all the difference when creating compelling travel videos that hold the viewer’s attention. It also helps your camera stay focused when the lighting changes.
A travel-friendly drone can also be beneficial for creating professional-looking travel videos. This device will help you get ariel footage and unique perspectives.
Finally, invest in video editing software to trim and blend your footage for sharing. Tools like Movavi Video Editor or Clipchamp let you separate or mute audio elements, add music and transitions and create high-quality content with a minimal learning curve.
Highlight the Culture
Go beyond the tourist attractions and highlight the culture of your destination. Take the time to research the history of your destination and use a site like Atlas Obscura to get off the beaten path.
Don’t hesitate to go through chat forums and spend time talking to the locals to find hidden gems. Learn about the cultural differences and norms before you go to help with rapport building, and try booking platforms like Airbnb to stay outside the main tourist areas.
Develop a Signature Style
Create a signature style that’s recognizable as yours. For example, your videos might always start with a high-level drone shot before honing in on cultural events. You might use consistent filters or color schemes to create a branded look. Tools like Sign Easy can help you apply signature looks to your visual elements.
Add Supporting Elements
Finally, think beyond the visual and bring everything together with audio, captions, and even voiceovers. If you use voiceovers or capture conversations, use captions for those who watch on mute, have hearing limitations or speak another language.
Transitions are also a great way to keep the viewer engaged and add dimension to your travel videos.
Final Thoughts
Creating wonderful travel videos requires the right tools, storytelling techniques, and inspired editing. It also requires an understanding of the vision and emotion you want viewers to experience when watching your videos. By implementing these elements, you’ll capture memories and discover a creative way to share your love of travel.